Le nkampani yasungulwa ngo-1999. Impumelelo yokuqala yatholakala ngokwakha imishini yokhuni ehlanganisiwe engabizi kakhulu, ingxenye enkulu yayo esasetshenziswa nanamuhla. Eminyakeni edlule uhla lwemikhiqizo luye lwandiswa ngomshini wokufutha ngopende ozenzakalelayo kanye nomshini wokomisa kanye nochungechunge lomugqa wokufutha owawusetshenziswa kabanzi embonini yefenisha. Njalo kulondolozwa umsebenzi wokuqala: ukunikeza umshini wokufutha ngopende onekhwalithi/intengo engcono kakhulu emakethe. Le filosofi ingatholakala emuva ekwakhiweni, ekukhiqizweni, ekuthengiseni nasekusekelweni kwamakhasimende. Ithimba le-R&D elingochwepheshe nelifundile lisinika ithuba elihle kakhulu lesisombululo esenziwe ngokwezifiso. Ukuthuthukiswa okuqhubekayo kokukhiqiza kanye nekhwalithi kuholela emikhiqizweni emihle eyakhiwe ezindaweni zokukhiqiza ezisezingeni eliphezulu ngaleyo ndlela kufezwa izidingo zamakhasimende ezidingekayo. I-GODN inenethiwekhi yabathengisi bamazwe ngamazwe futhi ithumela ngaphandle u-75% womkhiqizo wayo emhlabeni wonke emazweni nasezifundeni ezingaphezu kwe-100.