Le nkampani yasekwa ngo-1999. Impumelelo yokuqala yafunyanwa ngokwakha oomatshini bokusebenza ngomthi abakumgangatho ophezulu nabangabizi kakhulu, uninzi lwabo lusasetyenziswa nanamhlanje. Kwiminyaka edlulileyo uluhlu lweemveliso luye lwandiswa ngomatshini wokutshiza ngopende ozenzekelayo kunye nomatshini wokomisa kunye noluhlu lwemigca yokutshiza eyayisetyenziswa kakhulu kushishino lwefenitshala. Ihlala igcina umsebenzi wokuqala: ukubonelela ngomatshini wokutshiza ngopende onomgangatho/ixabiso elifanelekileyo kwimarike. Le ngcamango inokufumaneka kuyilo, imveliso, intengiso kunye nenkxaso yabathengi. Iqela le-R&D elinobungcali nelifundileyo lisinika ithuba elihle kakhulu lesisombululo esenziwe ngokwezifiso. Ukuphuculwa okuqhubekayo kwemveliso kunye nomgangatho kukhokelela kwiimveliso ezilungileyo ezakhiwe kwiindawo zokwenza izinto ezisemgangathweni ngaloo ndlela kufezekiswa iimfuno zabathengi ezifunekayo. I-GODN inenethiwekhi yabathengisi bamazwe ngamazwe kwaye ithumela ngaphandle i-75% yemveliso yayo kwihlabathi liphela kumazwe angaphezu kwe-100 kunye nemimandla.