Kampaniyo idakhazikitsidwa mu 1999. Kupambana koyamba kudapezeka pomanga makina ophatikizana amatabwa otsika mtengo, omwe ambiri mwa iwo akugwiritsidwabe ntchito mpaka pano. Kwa zaka zambiri, mitundu yosiyanasiyana ya zinthu yakhala ikuwonjezeredwa ndi makina opopera utoto okha ndi makina owumitsa komanso mzere wopopera womwe umagwiritsidwa ntchito kwambiri mumakampani opanga mipando. Nthawi zonse timasunga cholinga choyambirira: kupereka makina opopera utoto okhala ndi khalidwe labwino kwambiri/mtengo wabwino pamsika. Malingaliro awa angapezeke m'mapangidwe, kupanga, kugulitsa ndi chithandizo cha makasitomala. Gulu la akatswiri komanso ophunzira kwambiri la R&D limatithandiza kukhala ndi mwayi wapamwamba wopezera yankho lokonzedwa mwamakonda. Kupititsa patsogolo kupanga ndi khalidwe kumabweretsa zinthu zabwino zomangidwa m'malo opangira zinthu zamakono motero kukwaniritsa zofunikira za makasitomala. GODN ili ndi netiweki ya ogulitsa padziko lonse lapansi ndipo imatumiza 75% ya zomwe idapanga padziko lonse lapansi kumayiko ndi madera opitilira 100.