I will start by admitting that Past Me once said “Ho ho ho, who would spend over a hundred pounds on a pair of cashmere ‘Beach Pants’?” and Present Me not only owns the Beach Pants, but spent an extra tenner in order to get the Outnet to bring them to me within 24 hours. So when Byredo announced the launch of its Toile textile perfume, I clutched my sides and gasped “Tee hee hee! Who is going to spend the best part of fifty quid on posh Febreeze?” Yes, that’s me with my hand up, staring at the floor, feeling vaguely ashamed of myself for ever pretending that I wouldn’t be into it.
I love perfume in the way that other people love pop music, and everything Byredo makes gets me as giddy and obsessive as any One Direction fan. Also, the brand has always positioned itself as a holistic creator of scents – fragrance doesn’t begin and end with our bodies, it fills our lives. My first Byredo experience was with a scented candle, Cotton Poplin, which I think smells exactly like innocent, enthusiastic honeymoon sex in a Mary Wesley novel. Ben Gorham, the man behind the brand, started out studying fine art and chose perfume over painting. I think of his scents as tiny, vivid universes, intricately embroidered with complicated details.
There is a breed of Bougie Basic (I am you) who lives for Bibliotheque, the scent of Audrey Hepburn in Funny Face before she meets Fred Astaire, and another who is obsessed with Gipsy Water, which is available in a range of products and can therefore make you, your hands and your house smell like a charismatic cult leader. I’m huffing my own ponytail after spraying it with Mojave Ghost hair perfume, which (I think) makes me smell like a wayward Constance Billard runaway off to the desert to cast Wiccan spells on cute boys to get them to fall in love with me. Gorham knows that what we smell, and where we smell it, is a vibe and a mood.
Toile might be first cousins with my first love, Cotton Poplin. It claims to be ‘fresh yet illusive’ and it contains ‘the abstraction perfumers use to hush over dramatic flowers,’ whatever that means. On first spray, I am a tiny bit disappointed, as it doesn’t quite deliver the narcotic, swoony hit I was hoping for. I give it a fairly revolting, Daz-style challenge: it goes on a Snoopy blanket that may have been caught in the no-man’s-land between my mouth and a forkful of cashew chicken. It goes on the cushion that I keep waking up on just before bed, as I come to when I realise that it is damp with drool. Finally, it goes on my own gross, unwashed forearm, which is fresh from my nearest rowing machine. It smells strangely absent, slightly silvery, and…yes! Like fresh laundry! Fresher than my own actual laundry ever does, in fact.
Slowly, subtly, I start to feel a bit more relaxed. I have transformed my home and my arm into an expensive hotel. It’s deeply calming, this nothing-y, fresh-sheet scent. While I’m sure this was not Gorham’s intention, if your attitude to life is a laundry-averse one, I reckon you could get an extra week out of your sheets with a quick spray. In fact, the launch has been perfectly timed because we’re right at the beginning of barbecue season. I can wear all of my dry clean only chiffon dresses without worrying that anyone is sniffing me and detecting last year’s onions! If you’re a smoker, a pet owner or just a very messy person with a fondness for obscure blue cheeses, your days of panicky window wafting are over. Spritz your cushions and clothing with Toile and you could be the next Mrs Hinch.
Like cashmere Beach Pants, Toile spray is more useful than I ever thought possible – I might have just about grown out of Febreezing my jeans, but I shall be spraying with impunity. Obviously I would never tell you to use Toile instead of washing your clothes – but in all honestly, if you made that decision, I don’t think anyone would be able to tell.
From Glossier’s latest range, Glossier Play, this glitter gel makes for a great update on your old metallic eyeshadow.
The cult body shimmer is now available in a jumbo size, which you apply with a pump rather than a roll-on. Designed to work like a highlighter for your body, this is your new secret weapon for summer
Providing complete SPF 50 protection from UV rays via natural ingredients, this is the ultimate SPF to wear every day. Expensive it may be, but a little goes a long way and it provides an excellent base for make-up, too.
Like a night cream for your hair, this serum nourishes hair overnight without making it look or feel greasy. Works wonders on dry or split ends.
One of three delightfully summery new fragrances from Louis Vuitton’s master perfumer, Afternoon Swim is fresh, clean and smells like holidays. Read more about the new scents here.
As part of its collaboration with Ulla Johnson, Bobbi Brown has released a new, bright orange shade in its Crushed Lip Colour range. Loaded with pigment but with all the hydration of a balm, it’s a dream.
This mattifying mineral sunscreen smells delicious while forming a physical barrier against UV rays and blue light. It’s also free of both chemical UV filters and silicone,
A blush, bronzer and highlighter all-in-one, this will be your ultimate new multi-tasker. Add to your make-up bag and forever wonder how you managed without it.
If the colder months have left you with skin that feels dry and unloved, this will sort you out in no time. Apply straight after you shower and enjoy the benefits all day long.
This liquid eye colour is a super speedy way to refresh your face – the colour is also buildable and long-lasting, making it ideal for your handbag
If you’re a fan of a night cream, this is for you. Sitting somewhere between a gel and a cream, this will repair your skin as you sleep, leaving you with a brighter, more even complexion.
Bauer Media Group consists of: Bauer Consumer Media Ltd, Company number: 01176085, Bauer Radio Ltd, Company Number: 1394141
Registered Office: Media House, Peterborough Business Park, Lynch Wood, Peterborough, PE2 6EA H Bauer Publishing,Company Number: LP003328
Registered Office: Academic House, 24-28 Oval Road, London, NW1 7DT.All registered in England and Wales. VAT no 918 5617 01
Post time: May-17-2019