I whakatūria te kamupene i te tau 1999. Ko ngā angitu tuatahi i tutuki mā te hanga i ngā mīhini mahi rakau whakakotahi kounga utu nui, ā, kei te whakamahia tonutia te nuinga o ēnei i ēnei rā. I roto i ngā tau kua pahure ake nei, kua whakawhānuihia te whānuitanga o ngā hua me te mīhini rehu peita aunoa me te mīhini whakamaroke me te raupapa o ngā raina rehu i whakamahia whānuitia i roto i te umanga tāonga. Me te pupuri tonu i te kaupapa taketake: te tuku mīhini rehu peita me te kounga/utu pai rawa atu i te mākete. Ka kitea tēnei whakaaro i roto i te hoahoa, te whakaputa, te hoko me te tautoko kiritaki. Mā te rōpū R&D ngaio me te mātauranga teitei ka taea e mātou te whai painga nui mō te otinga ritenga. Ko te whakapai tonu i te whakaputa me te kounga ka hua ake he hua pai i hangaia i roto i ngā whare hanga hou, ā, ka tutuki i ngā hiahia o te kiritaki. He whatunga kaihokohoko ā-ao a GODN, ā, e 75% o āna mahi whakaputa e kaweake ana puta noa i te ao ki te neke atu i te 100 whenua me ngā rohe.